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rockaoke brand experience

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“You guys ROCKED! You were ROCK STARS! Thank you so much for helping us make this week a very special week.” – Piers Bradford, Executive Producer Chris Moyles Show, BBC Radio 1

What better way for a festival goer to interact and connect with a brand

It is no surprise that ROCKAOKE have become a hit for experiential marketers wanting to exploit the bands natural synergy with festivals, harnessing the groups dynamism and mastery of fun to enthral the highly valuable youth music demographic.

Between 2008-2010, ROCKAOKE were the focal point of Gaymers Cider’s brand activation across major music festivals included Rockness, Wireless, Hard Rock Calling, Leeds, Latitude, The Big Chill and Bestival. Three daily sets would draw crowds of hundreds who would sing, drink and dance away the day within the brand experience. For some, ROCKAOKE in the Gaymers Cider Garden would become the highlight of the festival!

Nestle had a similar idea in 2010 and placed the band in the middle of the “Kit Kat Chunky Music Break” tent at V Festival.

In 2012, ROCKAOKE featured in the Persil “Mosh & Wash” campaign with live performances at Camp Bestival and Disley School, Manchester.

In 2014, ROCKAOKE North & South starred in the Carlsberg tent on both days at V North and South. And most recently, the band put their ACOUSTAOKE hats on to promote Old Mout Cider at Standon Calling 2015. 

Gaymers at Bestival 2010, Isle of Wight ***Pic by David McHugh 07768 721637***

Following their success with the concept at major UK festivals, Gaymers also took “Let’s Rockaoke” on the road with a 22-date UK tour of O’Neill’s high street venues and a tour of UK universities and student unions.

“What better way for a festival goer to interact and connect with a brand than to front their own rock and roll band on a big stage in front of their friends, family and 300 people” – Victoria Walker, Innovation Marketing, Magners GB

gaymers brand activation

Gaymers Cider brought ROCKAOKE to major festivals in the summers of 2008 and 2010. All part of their brand activation campaign to align their product with the thing they identified their target audience liked most -having fun and enjoying music! This campaign took in festivals like Glastonbury, Leeds, Latitude and Lovebox. In 2009 alone, Gaymers grew their brand by 200% – twice as much as any other cider brand.

persil mosh & wash

The summer of 2012 saw the band develop a stripped down, kid-friendly ACOUSTAOKE offering for Persil’s Mosh and Wash activity at Camp Bestival and follow-up event at Disley Primary School, Cheshire.

rockaoke with chris moyles

ROCKAOKE first worked with THE CHRIS MOYLES SHOW on 7th april 2009 at Milton Keynes and went on to do 11 shows with Chris and the team between then and the time Chris left Radio 1 in 2012. These included a four date UK tour to celebrate Chris becoming Radio 1’s longest serving breakfast show host!

Nights with the Chris Moyles Show were in fact a brand awareness exercise for Radio 1. Areas where the Chris Moyles Show needed a ratings boost were carefully targeted. These included Hull, where Chris made a big point of reminding the audience that his was the 5th most popular breakfast radio show in North Humberside…!



music industry events

They are also a go to for the music industry heavyweights. For example, to celebrate and promote a new BON JOVI GREATEST HITS album, MERCURY RECORDS invited ROCKAOKE to put on a bespoke and unique BON JOVIOKE. The band integrated 20 BON JOVI classics into a set list already bursting with ROCK anthems and gave superfans of the band a night to remember – including the opportunity to belt out their favourite songs in front of an adoring crowd.

brand experience photos

Some of our favourite photos from ROCKAOKE brand experiences.

brand experience testimonials

press from brand experiences

book rockaoke for your event

Please CONTACT US for more info and to enquire about booking ROCKAOKE.

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Or phone Jonny on 01226 761746 / 07949 200793

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