Old Mout Cider’s Kiwi Camp hosted yoga sessions and invited guests to take part in a ‘Rockaoke’ with Kaiser Chiefs lead singer Ricky Wilson and installed a superhero-themed slide, which visitors could slide down while dressed up in superhero costumes. Festival-goers could also sample three different flavours of the cider.
Kaiser Chiefs performed at the Isle of Wight Festival on the Old Mout Cider Tent stage. Ricky put on an energetic show and got up close to the fans. The band were among the acts entertaining fans at the music event this weekend.
On the 27th October, Rockaoke were called upon by Ad2SF to help find the most talented event organisers/rock stars at their 2015 Agency Olympics! The competition was held at the O2’s Brooklyn Bowl down in London and saw events professionals from across the board all singing their hearts out for the top spot. Agencies taking part included Bluehat Group, TBA, George P Johnson, CWT, RPM, Chillisauce, Grass Roots, BrandFuel, TRO and Chew.
Adding a bit of class to proceedings was ’80s TV presenter Pat Sharp, our host and commentator for an evening of challenges that also included a bowling tournament and chicken wing eating contest – whew! The venue wasn’t bad either as Brooklyn Bowl were kind enough to lay on an open bar and buffet spread with fried chicken, pulled pork sliders and chilli chips.
It was a tough final call, but the folks at TRO managed to take home the gold and be crowned this year’s Agency Champions/Rockaoke Superstars. Click here to view the full C&IT article.
“We invested £4m in an integrated marketing campaign last year and reached 650,000 consumers. The overall Gaymers brand experience grew by 200%.
