rockaoke brand experience
“You guys ROCKED! You were ROCK STARS! Thank you so much for helping us make this week a very special week.” – Piers Bradford, Executive Producer Chris Moyles Show, BBC Radio 1
What better way for a festival goer to interact and connect with a brand
It is no surprise that ROCKAOKE have become a hit for experiential marketers wanting to exploit the bands natural synergy with festivals, harnessing the groups dynamism and mastery of fun to enthral the highly valuable youth music demographic.
Between 2008-2010, ROCKAOKE were the focal point of Gaymers Cider’s brand activation across major music festivals included Rockness, Wireless, Hard Rock Calling, Leeds, Latitude, The Big Chill and Bestival. Three daily sets would draw crowds of hundreds who would sing, drink and dance away the day within the brand experience. For some, ROCKAOKE in the Gaymers Cider Garden would become the highlight of the festival!
Nestle had a similar idea in 2010 and placed the band in the middle of the “Kit Kat Chunky Music Break” tent at V Festival.
In 2012, ROCKAOKE featured in the Persil “Mosh & Wash” campaign with live performances at Camp Bestival and Disley School, Manchester.
In 2014, ROCKAOKE North & South starred in the Carlsberg tent on both days at V North and South. And most recently, the band put their ACOUSTAOKE hats on to promote Old Mout Cider at Standon Calling 2015.
Following their success with the concept at major UK festivals, Gaymers also took “Let’s Rockaoke” on the road with a 22-date UK tour of O’Neill’s high street venues and a tour of UK universities and student unions.
“What better way for a festival goer to interact and connect with a brand than to front their own rock and roll band on a big stage in front of their friends, family and 300 people” – Victoria Walker, Innovation Marketing, Magners GB
gaymers brand activation
Gaymers Cider brought ROCKAOKE to major festivals in the summers of 2008 and 2010. All part of their brand activation campaign to align their product with the thing they identified their target audience liked most -having fun and enjoying music! This campaign took in festivals like Glastonbury, Leeds, Latitude and Lovebox. In 2009 alone, Gaymers grew their brand by 200% – twice as much as any other cider brand.
persil mosh & wash
The summer of 2012 saw the band develop a stripped down, kid-friendly ACOUSTAOKE offering for Persil’s Mosh and Wash activity at Camp Bestival and follow-up event at Disley Primary School, Cheshire.
rockaoke with chris moyles
ROCKAOKE first worked with THE CHRIS MOYLES SHOW on 7th april 2009 at Milton Keynes and went on to do 11 shows with Chris and the team between then and the time Chris left Radio 1 in 2012. These included a four date UK tour to celebrate Chris becoming Radio 1’s longest serving breakfast show host!
Nights with the Chris Moyles Show were in fact a brand awareness exercise for Radio 1. Areas where the Chris Moyles Show needed a ratings boost were carefully targeted. These included Hull, where Chris made a big point of reminding the audience that his was the 5th most popular breakfast radio show in North Humberside…!
music industry events
They are also a go to for the music industry heavyweights. For example, to celebrate and promote a new BON JOVI GREATEST HITS album, MERCURY RECORDS invited ROCKAOKE to put on a bespoke and unique BON JOVIOKE. The band integrated 20 BON JOVI classics into a set list already bursting with ROCK anthems and gave superfans of the band a night to remember – including the opportunity to belt out their favourite songs in front of an adoring crowd.
brand experience videos
a few video showcases for ROCKAOKE brand experiences
brand experience photos
Some of our favourite photos from ROCKAOKE brand experiences.
brand experience testimonials
Rockaoke were amazing especially Kirsty for calming me down and assuring me that people would get up and sing. Thank you for the most incredible night.
Thanks so much to you guys for putting on a wicked night of entertainment. You guys are great party starters and entertainers, and would happily recommend and book you again. 🙂
The party was AMAZING… I have had so many comments about how awesome you guys were… it was exactly what I wanted! I loved seeing everyone enjoying themselves so much and the smiles on everyones faces were the best birthday present I could have asked for!
just wanted to say how much we enjoyed Saturday night!! it was better than we could have imagined and made our whole hen weekend!! will be recommending you guys to everyone!!!!!!
Wow, what a night! Just wanted to drop you a note to say a huge huge thank you. Everyone is raving about you all! The stage looked amazing and you’re such great musicians. Matt you were a fab MC and also so very helpful at the set-up stage. I knew it could be a great night, but you all made it one of our most memorable parties – ever! Thank you once again for making everyone’s night/week/year/decade….!
Thank you so much for last night, I see a lot of sore heads today so that is a sign of a good night.
The London Cocktail Club have had the pleasure of working together with the Rockaoke team for over a year. To quote Time Out they are one of “The best wtf experience in London!!”. There are few people who manage to create such an amazing rock n’roll atmosphere. Guests always leaving the bar shouting “See you next time!!” . They are amazing for business and a very talented, golden team who are all great to work with!
I have worked with Rockaoke for over 6 years now and would highly recommend them to anyone looking for a fun and energetic experience to suggest to their clients or for private parties, etc. They are always on hand and ready to come up with ideas that fit in with most themes but the fact that they can tweak their line-ups to fit in to most spaces (and budgets) make them a godsend.
I’ve used then numerous times over the years but great examples of how they have worked for events are when we used them for our Members Halloween night (Scaryaoke) – full band set up for 120 guests with Mat comparing and whipping the crowd in to a frenzy dressed as a well fed vampire. I’ve also used them really well in a stripped back format for clients like Google and Undercurrent, where they set up in a 2 piece acoustic style format for 35 guests (Acoustaoke). They have also worked well for weddings and once at a Barmitzvh (which was awesome!).
They are great guys, there is not a thing they cannot do and I would not hesitate to recommend them for any type of event. Except a funeral I suppose.
press from brand experiences
Old Mout Cider’s Kiwi Camp hosted yoga sessions and invited guests to take part in a ‘Rockaoke’ with Kaiser Chiefs lead singer Ricky Wilson and installed a superhero-themed slide, which visitors could slide down while dressed up in superhero costumes. Festival-goers could also sample three different flavours of the cider.
Kaiser Chiefs performed at the Isle of Wight Festival on the Old Mout Cider Tent stage. Ricky put on an energetic show and got up close to the fans. The band were among the acts entertaining fans at the music event this weekend.
Record-breaking radio DJ Chris Moyles will bring his breakfast team to Cambridge next week for the show’s annual Christmas ‘carol-oke’. Read more:
A little excerpt from the Daily Star playlist page featuring ROCKAOKE in the Gaymers Cider Garden at Leeds Festival 2009.