Rockaoke continued their relationship with Gaymers cider last summer as an integral part of the summer brand experience activity at Latitude, Big Chill and Leeds festivals. The theme for the Gaymers’ Lost Orchard brand experience in was “unexpected musical moments” and Rockaoke definitely delivered on this brief. What better way for a festival goer to interact and connect with a brand than to front their own rock and roll band on a big stage in front of their friends, family and 300 people. The boys played around 30 sets at the festivals, getting nearly 500 people up onto stage with them in various sized groups with different abilities and ever surprising levels of exhibitionism. Aside from the stars they created on stage they entertained around 5,000 people across the summer. They were always pro-active and professional, bringing energy, passion and enthusiasm to each and every set no matter what time of day and whatever the weather. They were excellent at working with the different agencies we employed to ensure they were always delivering an “on brand” experience for Gaymers and they always embodied the friendly, quirky and welcoming experience we were looking to create. It is these aspects as well as their rock prowess that ensured all sets that they performed drew large, happy and engaged crowds and they always represented excellent value for money with regards to the return the brand gained from a Rockaoke gig.
In short Rockaoke are fantastic to work with and we could always guarantee a Rockaoke event would be a roaring success.